So, are you ever confused about color? Do you wonder what goes well together and why? Do you wonder why a green you would have hated and probably even did 10 years ago suddenly appeals to you now? Have you wondered why avocado green and mushroom were ever IN colors?
No? Then, you might as well stop reading. :)
If yes, then continue on, my friend.
Believe it or not, the fashion industry sets the color trends for everything else and I do mean EVERYTHING else. There is actually a group of 10 people whose names are kept secret that meets in Europe twice a year once in May and another in November to discuss the next color trend. Isn’t that crazy? Anyway, you’ll see the same colors all over the place perhaps within the year.
That was just an interesting tidbit. What I really want to tell you are the qualities of color. They are called: Hue, Value, Temperature and Saturation.
Hue is simply the name of the color...it’s identification. Red, yellow and blue come to mind.
Value is how light or dark a color is. So, adding white or black to a color will change its value. Further distinction is a shade which is adding black or gray and a tint which is adding white. Pink is a tint of red.
Temperature is how warm or cold a color is. Red is hot while blue is cold.
Saturation is the brightness or dullness of a color. It can also be called intensity.
How is this helpful? Great question. Pairing a color and bright color might not look so great to you and now you know why. For instance, the Regals Family has higher saturation. The color is intense. The Subtles Family has lower saturation because the color is lighter. Pairings between the two are often more difficult to make.
Here’s an example of the Stampin’ Up! 2011-2012 in storage: http://www6.homedepot.com/storagesolutions/index.html?&locStoreNum=1518&cm_sp=homepage-_-wk24-_-hero_2-_-shop_now
Isn’t that funny? I see Lucky Limeade, Pool Party and Wonder Wisteria.
I will discuss this more in other posts. Look for more on this next week. Hope this helps a little!
Happy Stampin’!
Linda:)